City screens are a popular advertising platform. And the busier the roads, the higher the efficiency of the "street" videos.
However, not all screens have high resolution and good image quality, therefore, when making videos, you need to follow simple rules:
• Captions.
Write your benefits concisely and clearly. Information from the screens should be read in one short glance.
• Simple fonts.
Use bold and direct fonts. Handwritten and italic fonts are not readable!
• Close-ups.
Use large items. Small details, for example, in the general plan of your store, look illegible.
• Contrasting colors.
Use contrasting colors. The worse the screen quality, the more difficult it is to perceive close colors.
• ID
Phone, logo place in a special field throughout the entire length of the roller.
• Promo code
Add a promotional code to the video and you can track whether it leads customers or not.
• Screen Features
If you know the list of screens on which you plan to be placed - indicate them in the terms of reference. The contractor adapts each video to the unique dimensions of each screen and important information will not be cropped. This will allow you to effectively use the entire surface of the screen for marketing purpose Digital Marketing Services Agency/ Company in Lahore Pakistan , even if it is vertical (such screens become very popular in indoor).
! By the way, the vertically oriented roller for the LED screen can then be adapted and put into the story!
If you follow all the rules and approach the creation of a video for the city screen wisely, then the leads will not be long in coming.