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  1. #1
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    How to connect your shopify product feed to Google shopping service

    About Google Shopping

    Google Shopping, previously known as Google Product Search, is a global shopping Google service that facilitates customers in product search, comparison and buying. The outcome this service proposes are shown on the key Google search page and on the special shopping tab. The latter provides additional options for product specification like price, brand style, color, etc.

    In order to use Google Shopping for product placement, a merchant need to join up at two additional Google services: Google AdWords and Google Merchant Center. Shopping list google The latter is really a service that works together with the merchandise feed received from the merchant's store and can be used to analyze the merchandise attributes that are being sold.

    There are numerous methods to upload your product catalog to external shopping services. Product feeds are utilized across numerous internet services offering services for shopping, product comparison, advertisements, etc. Utilising the product feed, an web store can upload its product catalog to the marketplaces, comparison engines, targeting networks, and affiliate services.

    Utilising the product feed Google allows you to save time in adapting the merchandise catalog of your store to certain requirements of the external platform. The merchandise feed can be created quickly with a mostly automated process with a plug in for your store. The result feed is likely to be optimized for certain requirements of the external platform.

    The merchandise feed can be quite a file which contains structured home elevators the merchandise catalog. Typically a shopping feed could be a file of XML, CSV or TXT format. This file includes all the information regarding products, including product images, attributes, description, price, availability, etc.

    To connect the merchandise catalog of your store with the Google Shopping service, you'll need to first register at Google Merchant Center. It supports data uploading via shopping feeds - a record with the information on all the products for advertise through Google platform. The registration step is needed just once to upload new feeds.

    Google Merchant Center supports two forms of feeds - primary and supplemental. The primary Google Shopping feed is the key source of data on the products for the service. The supplemental feed delivers the information that is missing in the principal product feed.

    It is recommended by Google that the merchandise information should be uploaded to 1 primary feed. The created feed does not have any usage limits across top features of the Merchant Center.

    To register in the Merchant Center, you'll need certainly to enter your company information: business name, and address. The former one is likely to be displayed to all Google users. Also, you ought to specify the spot for customers to look at: local store, on Google, on your website. You can make multiple variants and change them in the future. Also, you ought to set up the way you wish to be reached by the service via email.

    The final step is to accept Terms of Service, and your account is likely to be ready for receiving the merchandise feed from your own store and displaying it on Google Shopping and other Google services.

    How to produce a Google Shopping feed for the Shopify store

    When you've installed the Omega Shopping Feeds plugin, open its main page and go to the Feeds tab. This tab shows the list of all created product feeds for different shopping engines. Since you are free to change any feed, there can be multiple Google shopping feeds for one shopping engine.

    To produce a feed, click the Add feed button and from the list, select industry the feed is designated to. Click the button Choose Marketplace on the shopping service you'll need to produce the feed for. In this instance, it is Google Shopping.

    Configure the feed

    General configuration

    Let's begin a configuration of the merchandise feed for Google Shopping data feast upon a real google shopping feed example. A regular process of google shopping feed management requires you to input general information concerning the feed. This section requires setting feeds' internal name to be displayed in the listing of feeds and other places. Additionally, you are able to specify a quick description of the feed to offer more information.

    Set the unique filename for the feed file, for example, give a google shopping feed template the name of google_shopping.xml. This name is likely to be utilized in the feed URL.

    You might need to specify category mapping if the internal taxonomy of your store doesn't fully match the taxonomy of the Google Shopping. Category mapping is explained explicitly in the Omega Shopping Feeds manual.

    Whenever your product feed has a lot of items, it may be rejected by the marketplace. Google Merchant Center limits how many items in one feed for each and every user account. Uploading a feed that is above this limit may cause the error 'Offer quota full," and the feed is likely to be rejected. The limit of the Merchant Center varies, and the allowed number is somewhere in between of 50 000 to 200 000.

    You can simply limit the utmost number of products per feed's file. If you certainly need to submit google shopping feed which has a number of items that is above the limit, you are able to contact the support of Merchant Center and ask to improve the limit for the account.

    Lastly, select whether this particular feed should be active. For full google shopping feed requirements, browse the useful links at the bottom of this page.

    Applied filters

    In this section, specify filters to get rid of irrelevant products to this feed. Like, you may want to exclude items with zero listed price, without picture, the ones that are sold-out, etc.

    Go through the filter to activate it for a specific product feed. The filter creation process in details is shown in the Omega Shopping Feeds manual.

    Marketplace Info

    In this section, specify the information concerning the feed that will not be fetched automatically. For the Google Shopping product feed, provide the next information:

    Google Product Collection. It indicates to which group of the Google product taxonomy your item belongs. Read the full taxonomy of the Google Shopping here
    Gender of customers of the products in the feed
    Age Group of the customers

    Google Analytics

    Track the performance of your feed utilizing the Google Analytics tool. Specify UTM codes which our module will enhance URLs of your products. Set the campaign source name, campaign medium and campaign name.

    Save the feed

    When all necessary information is provided, scroll the page up and click the Save button. In the splash notification, press the link Generate Feed to complete the feed creation process.

    How to upload your Google Shopping feed

    Google Merchant Center provides several uploading options, and our shopify module supports the most frequent of these: direct and FTP/SFTP upload. Also, scheduled fetches are supported.

    Direct upload

    Obtain the feed file by navigating to the modules' section with feeds and clicking Edit. Download the feed file utilising the provided feed URL.

    To utilize direct upload of the feed file follow the task:

    Log in to your Merchant Center account.
    In the navigation menu of the service, click Products, and then select Feeds.
    In the listing of registered files, locate your feed. Click in the column Feed name on the feed with the exact same name whilst the file you are uploading.
    On the loading page beneath the Processing tab, click the 3-dot icon to call the menu.
    In this drop-down menu, select Upload input file.

    Additionally, you are able to test the uploaded feed by clicking Upload as a test button.

    With regards to the filesize of your feed, the uploading process might take some time. The utmost supported file size is 4 GB.

    Uploading via FTP/SFTP

    FTP and SFTP protocols are common methods to transfer files online. Since SFTP uses encryption, it is strongly recommended that you upload the merchandise feed files via SFTP.

    Create an SFTP or FTP account by following the task:

    Log in to your Merchant Center account
    Press the 3-dot icon to call a dropdown menu, then click SFTP/FTP/GCS.
    Find the SFTP or FTP to use.
    Create an account username
    click Generate password to get an automatically generated password. Safely store this password before dismissing the pop-up.
    In the Omega Shopping Feeds, demand feed you'll need to upload and click Edit, then click Upload feed button. Here you should specify the details of your SFTP or FTP account.

    To upload the feed file via SFTP, set the next information:

    Auto Upload: Set time interval of the automatic feed uploading.
    Protocol: SFTP or FTP
    Port: 19321
    User: username for SFTP or FTP account
    Password: password for SFTP or FTP account
    Upload directory: leave this field blank for Google Shopping feed
    Click the Save button to complete changes. Press Upload feed now to immediately send the merchandise feed to the Merchant Center.

    In the navigation menu of Merchant Center account select Products and click Feeds. Find the feed for scheduled fetch and click Settings. On the subpage menu specify the schedule type, timing, URL of the feed. Provide access credentials if the file can be obtained simply to logged-in users.

    Scheduled fetches of the feed

    You can provide the link to the file with your feed and Merchant Center will regularly fetch it.

    Additional useful links

    Google Merchant Center includes a long listing of requirements for the merchandise feeds it receives. You should not follow them directly since a number of them are not mandatory, and others may not suit your product catalog.

    If you prefer your products to be approved for display in Google Shopping service, it is recommended that you take a closer look at the product feed specifications Google requires you to comply with. Create a product feed of your catalog and then see if it corresponds to the Google product feed specification.

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